Live streaming becoming an important channel for WeChat Sellers

Now Tencent is looking at ramping things up. The company said that in 2020, it will focus even more on adding merchants and services to mini programs, giving them new capabilities like live streaming. In September, the company said it would enable sellers to sell products through live streaming within WeChat. That puts it in direct … Continue reading Live streaming becoming an important channel for WeChat Sellers

E-commerce 2020

I have been in the e-commerce industry for 3 years, not counting those period when I try to sell things online. These 3 years working in this competitive landscape truly opens up my eyes. We are still young when compared China in terms of e-commerce maturity. Both on how sellers operate and the technology powering … Continue reading E-commerce 2020

E-commerce in 2019: Year of the livestreamer

Livestreaming is like television shopping—think QVC—upgraded for the 21st century. It hosts real-time broadcasting of video content by presenters that model or try products. Viewers are able to immediately purchase the item from an embedded link online. Just like presenters on QVC, livestreaming hosts sell a wide range of products, from apparel and cosmetics to … Continue reading E-commerce in 2019: Year of the livestreamer