How S-hook Lerine went viral

I am reading this book about the confession of a media manipulator, in one of the chapter titled: "Trading up the chain" I feel that it threads very closely to one of the viral sensation S-Hook Zehzeh Lerine. https://open.spotify.com/episode/1wrLbPThCgOgZg173ef5I8?si=RIjdwQKhR0-rxfw3KKbsxA By now, I believe that the whole of SG should have known about S-Hook Zehzeh Lerine. … Continue reading How S-hook Lerine went viral

Why I dislike the term “growth hacker” – ufert.se | Eric Seufert

“growth hacker” sounds like a perfect job title for any marketing maven with enough self-sufficiency in a scripting language to deploy tests, enough knowledge of statistical methods to glean meaningful insight from user data, and enough familiarity with design to make data-driven product recommendations to improve user engagement and virality. via Why I dislike the … Continue reading Why I dislike the term “growth hacker” – ufert.se | Eric Seufert

Chat with Jerry Chen from Express In Music

If you are running a startup, have you ever consider using music or sound as your marketing tool? This video highlights what Express in Music can do for you. Last week, I met up with Jerry Chen CEO from Express in Music. I got to know Jerry during the Angel's Gate contest. A business guy … Continue reading Chat with Jerry Chen from Express In Music

It’s not easy to manage a blogshop

As you would have known, a couple of my friends set up a blogshop - coloursme.com. Well except for the sales were made during the flea market there is no sales till now. Competition was tough at the flea market but it's even tougher online. Why would someone visit a site and make a purchase … Continue reading It’s not easy to manage a blogshop

Selling in Singapore flea market – 5 mistakes to note

Yesterday, I completed one of my new year resolution  and that was to something about retailing. So I had my first flea market set up at Scape Park with coloursme.com I did not make a profit but I gain valuable experiences and I certainly would want to do it again. We walk around and visited … Continue reading Selling in Singapore flea market – 5 mistakes to note

My Marathon Singapore 2010 (SCMS 2010) experience

Another challenging day for me again 🙂 but its feels great. The ability to push my limits and to know where is my boundary. This year the Standard Chartered Marathon Singapore 2010 (SCMS 2010) have a completed different starting route as compared to the past. For the 42km, which I took part in, it started in orchard road … Continue reading My Marathon Singapore 2010 (SCMS 2010) experience

Startups that work book review

Like I mention in previous post, after my discussion with zyy.sg. I decided to read up and understand more about the importance of business models for Startups.  So I picked up the book bu Joel Kurtzman "Startups that work". This is a pretty basic book, it runs through the research that the author conducted for … Continue reading Startups that work book review