To me, It’s all about participation. Users are agnostic to where they consume your story. But if you focus on content, and attempt to build brand, you will win. via The Hack: Having a Media Company Mentality – Gary Vaynerchuk – Medium

Truly. This is where I’m heading next. Media. Building web properties, it’s so easy now to create that it’s actually tough to make a business out of it. 

However, you can also be sure that in a tough market, the demand is there and if you win as the underdog. It will be all worth it.