Where can we take the customer?

one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards for the technology”. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I made this mistake probably more than anybody else in this room.

Source: Steve Jobs’ reaction to this insult shows why he was such a great CEO – Yahoo Singapore Finance

Note to self: Building a solution without a problem, never works.