A well summarise article about the different metrics that startup should pay attention too.
Ultimately, though, good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly. Via 16 Startup Metrics
And it is very true that metrics are not just for vanity sake but more of how a business is run. However, no number of metrics are important if a startup cannot find product market fit.