But what has captured publishers’ attention is the increase in the number of people reading their phones. In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.
I read on my phone too, the biggest challenge I have reading on the phone is not to be distracted by phone’s notification. What I do simply is to turn on airplane mode, this will help me focus.
I believe the reason for the rose of reading on the phone is simple. Phone screen is getting bigger and it is a hassle to bring two devices. After I got the iPhone 6plus, I seldom touch my iPad.