“Technology startup” is often a misnomer

“Technology startup” is often a misnomer. Many startups might be better described as “technology-enabled.” Several of today’s most prominent startups – Airbnb, Groupon, Birchbox, and Fab – reach their consumers through the web or mobile apps, but innovate in business and logistics more-so than technology. For these startups and many others, traction risk – ability to acquire and retain users – far outweighs technical risks, especially early on. Traction talent that can meaningfully contribute to the former, are in high demand as much as a coveted engineer. via Link

Note to self.
– What do I want to do?
– What am I good at?
– What does my company need?

These questions will not only help me decide if I should be learning more about programming but also who do I need to hire.