Startup hype

As founders of young organisations, we struggle to distinguish genuine guidance and support from the distracting pizzazz of the startup industry, where we’re just the product, not the customer. Lured by the lights, we spend valuable hours crafting slide decks, jumping on planes, giving presentations and filling out entry forms, almost always so that someone can sell tickets to the show. via Link

Sometimes my friends ask me if they should be running a “startup” because they see them (successful startups) on tv and they’re so exciting. So my friends also wanted to take on the roles of “making a difference”, getting investors, and having a world-changing idea. They get caught up in the hype and forget about they are running a business with fucking a lot of risk which may end them up with nothing.