Messenger for Business

 And if Messenger for Business converts even better than native apps do, Facebook could enable retailers to offload the duplicative mobile app development they’re all doing and focus more exclusively on Facebook marketing. In a manner that’s similar to Facebook’s approach to news (“Hey content creators, keep doing what you do best — content creation — and let us do what we do best — publishing”), Facebook could enable retailers to focus on what they do best — product curation, product development and customer service — and let Facebook operate the mobile shop..

Via A case of mistaken incumbency | Whoops by Jonathan Libov

The power and depth of of Facebook Messenger that make change the app landscape. This article also packs lots of goodness in analysing Facebook’s F8 announcement of messenger as a platform.