Butterick’s Practical Typography

In truth, Medium’s main prod­uct is not a pub­lish­ing plat­form, but the pro­mo­tion of a pub­lish­ing plat­form. This pro­mo­tion brings read­ers and writ­ers onto the site. This, in turn, gen­er­ates the us­age data that’s valu­able to ad­ver­tis­ers. Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.

Via Butterick’s Practical Typography

Medium is a great platform but while the product is great, we the users are the product as well. Our writing and reading behaviors are what they use to sell to advertisers. No doubt, without ads, how can a service be free?

For readers who are into blogging or writing. I would suggest to use Medium as a distribution channel while still keeping a WordPress blog with your own domain. Because you are the platform owner and you have the freedom to choose what you want to do with it.