But if you are already big on social and SEO, a mobile site, lightweight, clearly focused on a small feature set can be quite effective. Disappointing as it may be, HTML5-based web apps are all but dead (the difficulty lies in finding good developers and in managing them.)
Agreed. I never use news app before. If I read any news it will be direct from the site itself or I will save the links to read it later. No need for news app.