Leica Survives the Digital Shift

Leica Survives the Digital Shift

To people in the photography world, this growing product line explains how the company has survived. “Leica has diversified its options and offerings, ventured into multiple formats of digital photography and continues to support” the M series, said Bradly Treadaway, digital media coordinator at the International Center of Photography in New York.

A different Kodak. Leica adapts and adds more to its product offering yet not losing the focus of making good quality lens. Little companies do this well.