Yet most of the value of such devices is not so much in the design but in the software and services that are part of the package. Roadie comes with a smartphone app, Palette, with a program that runs on a PC. Vigo will show the user on a website how his attention fluctuates over time. Such offerings not only make products harder to copy but might allow their makers to earn additional money from subscriptions.
The software layer is what makes the experience awesome. However without a decent hardware, even having the best software is also useless. It takes 2 hand to clap. Hardware and Software is a love-hate relationship.