You would think that most of your users would be pressing for time and they would like to read something short. So you sent your newsletter keeping it as concise as possible.
However sometimes, the emotional connection, the kind of like writing letter to someone get lost in the short content. I’m not saying that long emails are the best because you could be repeating or writing rubbish but if you are able to communicate your ideas and why you are doing it. Long emails might just be more suitable.
Close.io sent out an long email and had a good response from it. They also share some stats in the blog post. If you are interested, you might find the steps to crafting your next long email newsletter useful.