Stuart Hall wrote a piece on not only paying attention to your customers, or your competitors, but your competitor’s customers!
The Internet has given us all this golden opportunity to listen. Your customers are showing and telling you what they want and your competitor’s customers are showing and telling you how to be better by leaving reviews.
If you competing in the AppStore, one good strategy is to check out your competitor’s app reviews and see what are they missing out so that you can find in the void.
Note to self. Remember to listen