Successful product don’t live in the product

As I start to read up more about SaaS products and understand how the business of software goes. It is crucial to understand that sometimes the most successful product is due to the users.

But the key attributes of a deeply desirable, sustainably successful product don’t live in the product.

If you are in the mist of building your product, this video might interest you.

via Building the minimum badass user – The BLN.