But ultimately, Pinterest didn’t need better engineering, said Silbermann. It needed better distribution.
An easy to read article on how Pinterest grow. They initially thought that they needed better technology / algorithm for their site but it turns out they just needed better distribution.
I believe for many startups, we are facing the same problem. We launch a product and we ask ourselves why is it that no one is using the product? Is it because the product is good enough? Or could it be that people do not know of the product yet?
Product market fit is important but to get an “accurate” view on product market fit, a better distribution is also needed.