Founding Moments

Mike Krieger, co-founder of Instagram shares his failure moments and how things starts to turn around.

Kevin and I took a walk down the Embarcadero after an investor meeting, mid-July 2010, and came to a decision. Locking ourselves in the single conference room at Dogpatch Labs, we said out loud what had been bubbling under the surface for weeks: we needed to scope down the product we were building, or risk failure in trying to be too many things at once. It was time to try something different — why don’t we take the photo updates from Burbn and make them into their own product?

via Why Instagram Worked — Backchannel — Medium.

In time of crisis and failure, when founders stay together and start thinking through what was wrong. It feels like a founding moment all over again.

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