Side Project As Marketing

Just because a project might be a website or app where code needs to be written, we tend to label it side project if it’s not the core product. This isn’t always true. A website or app might just be an advanced form of marketing. We shouldn’t be too quick to classify something as an unrelated side project without understanding its purpose.

via How side projects saved our startup – Crew Blog.

Sometimes, when you least know it. It just hits you. This is life.