While T-Mobile executives are reluctant to credit the failed merger with AT&T as the source of the firm’s aggressive new pricing strategy, they admit that they see themselves as disrupters in the market. “We want to identify every pain point for consumers in this industry and eliminate them all,” said Michael Katz, T-Mobile’s vice president for marketing. Via T-Mobile Turns an Industry on Its Ear
I wonder why there is no local telco that is trying something different. Every telco is having the similar pricing strategy.
Maybe having a 4th telco might help.