Something a lot of entrepreneurs assume is that they have to be first to market in order to win in a category. But when you look at the breakout success stories, this is almost never the case. Google was preceded by Yahoo, Alta Vista, Ask Jeeves, and 100 other little search engines. Facebook entered stage left and slaughtered both MySpace and Friendster.
First never gurantees a win. You win when you are a better pain-killer.
“When you do that, you create a market, and if you’re too early, you essentially leave the door open behind you for someone to do it better. I actually don’t think it matters how early or late you are as long as you hit critical mass.”
It’s all about growth.