“The slow bootstrap worked really well [for GoPro], and the smoke-and-tires approach worked for Pebble. … As long as you can bootstrap not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.”
No VCs to fund your crazy idea? Try bootstrapping. It’s crazy but it’s worth it. The things you learn and you have negotiate for every cents and dime makes you a better entrepreneur even if you fail.