Running out of money is not the end. Failure is when you lose the will to fight. Not a moment sooner. If you still believe in what you’re fighting for, press on.
Sometimes, it’s hard to decide if one should actually carry on with a failing project. There are saying like the one above press on and you might just see the light one day.
Alternatively there is also let go and find a better one. I, myself often find it hard to decide too, I keep think what if What if, I let go and suddenly the failing project works. Or what if, the new project might be even worst. But living in the startup world, I learn.
I learn to make decision. Decision that I do not regret, because as a founder, you need to be firm. I was not but now I’m learning to be. And that really help me to move forward.
So friends, make a decision, move forward, if wrong, learn. If not, repeat. Otherwise, we will be running on the same spot for a long period of time.