Why I dislike the term “growth hacker” – ufert.se | Eric Seufert

“growth hacker” sounds like a perfect job title for any marketing maven with enough self-sufficiency in a scripting language to deploy tests, enough knowledge of statistical methods to glean meaningful insight from user data, and enough familiarity with design to make data-driven product recommendations to improve user engagement and virality.

via Why I dislike the term “growth hacker” – ufert.se | Eric Seufert.

Thinking of hiring a “Growth Hacker”, first we must understand ”

what is a Growth Hacker?”

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