Yesterday, SGEntrepreneur puts up an article about Singapore’s very own Pintertest clone and that sparked much debate on the web.
The debate was surrounding the fact that Singterest had everything copied from the UI to the colors and even the same tag line. (See below)
Hey, you might be wondering this is a clone what do you expect? Or there are even more pinterest clone in China.
But even clones in China make an effort to change their fonts and colors to differentiate themselves.
But what really sparks me to write this post is really asking is there really a need for a localize Pinboard? And to look from a business angle, is there an opportunity that Singterest be brought up by Pinterest?
I believe the situation is very much different for Beeconomic because Groupon needed a local sales team to interact with the merchants and to do that they can set up its own sales force or just buy up a clone (provided it has a large base of users)
On the other end, to me Pinterest is just a platform that reaches the end users directly. They can be located in US and still get users in Singapore. It’s sharing of beautiful images and discovery of new interesting products is definitely addictive. Even if I was to discover something I really like and wanted to purchase I can easily ship it over. Unless, (this is just my random thoughts) Pinterest is looking to do something with our local merchants or even blogshops than that will be a different story altogether.
Also for clones, I think for clones to be successful maybe we can look at the demographic as well. Chinese clones are successful maybe because their national is chinese and having the site in chinese makes it easier. Singapore, we are able to accept English language so we can easily pick up sites like facebook, twitter or even Pinterest itself. Having a clone for Pinterest in Singapore might not standout but maybe having a Pinterest clone in Malaysia or Thailand may work? A myterest.my in malay and a thaiterest.th in Thai?
So what do you think? I like to hear from fellow entrepreneurs 😀 Let’s put the carbon copy issue aside first and let’s talk
is there really a need for a localize Pinboard?
is there an opportunity that Singterest be brought up by Pinterest?
Update 28 March 2012