Competition of E-Commerce Sites In China

When I was in China weeks ago. I notice something different about their Internet businesses. Their E-commerce sites actually does lots of offline marketing. Their competitions actually takes place both online and offline.

etao.com - an online shopping search engine by Alibaba Group
etao.com - an online shopping search engine by Alibaba Group
Taobao Mall aka Tmall.com, a platform for retailers to sell to consumers
Taobao Mall aka Tmall.com, a platform for retailers to sell to consumers
Chinese online grocery store Yihaodian.com

Alibaba Group even split its Taobao business into three:Taobao Mall, a platform for retailers to sell to consumers;Taobao Marketplace, which operates the flagship Taobao business linking individual buyers and sellers; and the eTao – an online-shopping search engine. (source)

I guess it must be the environment, e-commerce sites are so competitive especially in China where the consumption are now ever growing.

E-Commerce Market Potential

If you are interested in entering their e-commerce, consider reading the report below. And one question that keeps bothering me, can a startup finds a place in the competitive e-commerce space?

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