When I was in China weeks ago. I notice something different about their Internet businesses. Their E-commerce sites actually does lots of offline marketing. Their competitions actually takes place both online and offline.
Alibaba Group even split its Taobao business into three:Taobao Mall, a platform for retailers to sell to consumers;Taobao Marketplace, which operates the flagship Taobao business linking individual buyers and sellers; and the eTao – an online-shopping search engine. (source)
I guess it must be the environment, e-commerce sites are so competitive especially in China where the consumption are now ever growing.
If you are interested in entering their e-commerce, consider reading the report below. And one question that keeps bothering me, can a startup finds a place in the competitive e-commerce space?
- Alibaba vs Baidu: Can e-commerce trump search? (zdnet.com)
- The eBay of the East: Inside Taobao, China’s Online Marketplace (time.com)
- The New Online Battleground (online.wsj.com)
- E-commerce player helps small companies make China connection (zdnet.com)