When we think about making movies, we usually think of huge capitals or funding. This guy came up with a great idea. It is just like making a movie with no money down. This is what I call true Entrepreneurship! Making something out of nothing… In my opinion, this is even better than bootstrapping I think.
However from a brand building POV, it is easy to be deceived by what we perceived. Advertisers finance movies to influence emotional buying instincts by placing their products,services and brands in movies and ironically,this works if the product placement process is hidden. or maybe not?
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