The Long tail

6 key points I read from this book.

  1. there are far more niche goods than hits
  2. cost of reaching niches is low – thanks to technology
  3. filters drive demand down the tail
  4. 25% of profit comes from niches
  5. collectively they compromise a market rivaling the hits
  6. A long tail is just culture unfiltered by economic sarcity

Production – consumption – connecting demand and supply (womad)

More stuff lengthen the tail
more access fattens the tail

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