How to make you idea stick in peopl’s brain, when you finish your presentation you might get your idea across but they might not remember your idea.
This book give a in-depth reading on how to make you idea stick.
For an idea to stick
You need the audience to
- Pay attention
- agree / believe
How to achieve that with
- unexpected > different approach
- concrete > fact
- credible >
- emotional > self interest
- story > story > challenge or creative plot