Made to Stick

How to make you idea stick in peopl’s brain, when you finish your presentation you might get your idea across but they might not remember your idea.

This book give a in-depth reading on how to make you idea stick.

For an idea to stick
You need the audience to

  • Pay attention
  • understand
  • agree / believe
  • care
  • action

How to achieve that with

  • unexpected > different approach
  • concrete > fact
  • credible >
  • emotional > self interest
  • story > story > challenge or creative plot
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